Eugene M Chen


Eugene is a Registered Management Consultant (RMC) specialising in branding and creative communications with over 24 years of experience. He specialises in branding strategy, identity system development, brand-centric marketing and advertising campaigns.He is the founder of ELEFANT - and award winning boutique brand and creative agency based in Singapore. He is also an Associate Creative Consultant with i1920 Inc and Lighthouse Creative.Eugene is on the external panel of project advisors and coach to the SMU-UOB SME Consulting Programme and the Enterprise Leadership for Transformation Programme. As a trainer and coach, he is an adjunct lecturer and external panel assessor at the M.A.D. School by Chartworth Academy and Orita Sinclair School of Music & Design. Eugene is also a professional and corporate trainer with Maitre Alianz.


• Registered Management Consultant (RMC)
• Design Business Chamber Singapore Member
• Master of Arts in Communication Management
• Bachelor of Science
• Cambridge International Diploma for Teachers and Trainers


Alibaba Cloud SingaporeAmerican Insurance GroupAngliss
Asian Youth GamesBATABelden
Bintan ResortsBoncafeBoustead Projects
CA TechnologiesCELChan Brothers Travel
CitibankCortina HoldingsCredit Suisse
Dunman High SchoolEast Asia EnergyEnergy Market Authority
Far East OrganisationGeneral Electric AmericomGuylian
Housing Development BoardHPHoi Hup
HRM AsiaIDAInFocus
InformaticsInstitute of Technical EducationInternational Papers
Keppel GroupKing Teck TongLagoi Bay
Long John SilversMann+HummelMediacorp
MicrosoftMINDSMinistry of Education
Ministry of Foreign AffairsMinistry of TransportMillennium Copthorne Hotels
MotorolaMövenpickMt Alvernia Hospital
NW/NE CDCNanyang Academy of Fine ArtsNanyang Technological University
National Arts CouncilNational Day ParadeNational Environmental Agency
National Fisheries AuthorityNational Heritage BoardNational University of Singapore
New Zealand NaturalNTUC Club/NTUC U LiveOne World Medini
Peach GardenPeople AssociationPhillip Wan
PokkaPopular GroupPower Seraya
Publisis DialogueRSVP SingaporeSanpellegrino
Santari ConstructionsScotia Pharmaceuticals (UK)Select Group
SingPostSingtelSingapore Academy of Law
Singapore Badminton AssociationSingapore Construction AssociationSingapore Millennium Swing Party
Singapore Sports SchoolStandard Chartered BankSunset Resort Aqua Park
Swiss BakeTissue World ConventionUBM Asia Trade Fairs
UmartUnited Overseas BankYeos